Speak Up for Kids
From The Campaign for a Commercial-Free Childhood
www.commercialfreechildhood .org
Thongs for 10-year-olds that say "eye candy." Shirts with slogans like "Who needs brains when you have these?" and "Do I make you look fat?" Ads touting group sex to sell clothing to teens and preteens. When it comes to sexualizing children, Abercrombie & Fitch is among the worst corporate offenders.
That's why it's so egregious that Nationwide Children's Hospital in Columbus, Ohio, is planning to rename its emergency room The Abercrombie & Fitch Emergency Department and Trauma Center in exchange for a $10 million donation. These naming rights will entwine an institution of healing with a company whose advertising is notorious for undermining children's wellbeing and will promote the exploitive Abercrombie brand to children in a hospital setting.
Please tell Children's Hospital in Columbus: Don't sell naming rights to Abercrombie & Fitch: http://salsa.democracyinaction .org/o/621/t/5401/campaign.jsp ?campaign_KEY=23662
Research links sexualization and objectification with some of the most pressing and common health problems for girls including depression and poor sexual health. It is also distressing that a children's hospital would promote a company that features impossibly thin and idealized body types in its advertising when 10 million girls and young women in the United States are struggling with an eating disorder.
We understand that it is common for public health institutions to seek gifts from the business community. We are not asking that the hospital return the money. But gifts that include a quid pro quo like naming rights cross the line from philanthropy to advertising. Given that this company has built its brand by sexualizing and objectifying children, no public health institution should be advertising Abercrombie & Fitch.
Yesterday, CCFC sent a letter signed by many of the country's leading advocates for children's health (insert link) to the hospital urging them to rescind the naming rights. Our letter has generated national attention with stories in the Associated Press and New York Times.
Now we need your help. Please tell Nationwide Children's Hospital not to sell naming rights to Abercrombie & Fitch and forward this message to family and friends: http://salsa.democracyinaction .org/o/621/t/5401/campaign.jsp ?campaign_KEY=23662
CCFC's letter to Nationwide Children's Hospital and its 100 signatories can be found at http://commercialfreechildhood .org/actions/childrenshospital letter.pdf.
For a brief history of Abercrombie's controversies and exploitation of children, please visit http://commercialfreechildhood .org/actions/af.htm.
www.commercialfreechildhood .org
Thongs for 10-year-olds that say "eye candy." Shirts with slogans like "Who needs brains when you have these?" and "Do I make you look fat?" Ads touting group sex to sell clothing to teens and preteens. When it comes to sexualizing children, Abercrombie & Fitch is among the worst corporate offenders.
That's why it's so egregious that Nationwide Children's Hospital in Columbus, Ohio, is planning to rename its emergency room The Abercrombie & Fitch Emergency Department and Trauma Center in exchange for a $10 million donation. These naming rights will entwine an institution of healing with a company whose advertising is notorious for undermining children's wellbeing and will promote the exploitive Abercrombie brand to children in a hospital setting.
Please tell Children's Hospital in Columbus: Don't sell naming rights to Abercrombie & Fitch: http://salsa.democracyinaction .org/o/621/t/5401/campaign.jsp ?campaign_KEY=23662
Research links sexualization and objectification with some of the most pressing and common health problems for girls including depression and poor sexual health. It is also distressing that a children's hospital would promote a company that features impossibly thin and idealized body types in its advertising when 10 million girls and young women in the United States are struggling with an eating disorder.
We understand that it is common for public health institutions to seek gifts from the business community. We are not asking that the hospital return the money. But gifts that include a quid pro quo like naming rights cross the line from philanthropy to advertising. Given that this company has built its brand by sexualizing and objectifying children, no public health institution should be advertising Abercrombie & Fitch.
Yesterday, CCFC sent a letter signed by many of the country's leading advocates for children's health (insert link) to the hospital urging them to rescind the naming rights. Our letter has generated national attention with stories in the Associated Press and New York Times.
Now we need your help. Please tell Nationwide Children's Hospital not to sell naming rights to Abercrombie & Fitch and forward this message to family and friends: http://salsa.democracyinaction .org/o/621/t/5401/campaign.jsp ?campaign_KEY=23662
CCFC's letter to Nationwide Children's Hospital and its 100 signatories can be found at http://commercialfreechildhood .org/actions/childrenshospital letter.pdf.
For a brief history of Abercrombie's controversies and exploitation of children, please visit http://commercialfreechildhood .org/actions/af.htm.
Added on March 12, 2008 by formasspta
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